African-Americans wield tremendous buying power. There are 43 million African-Americans in the United States, which represents 12.7 percent of the total population and the second largest ethnic minority in the country. The medial age is 32 and 47 percent are under 35 years of age.
The infamous 2013 Nielson study showed numerous shopping trends, including household, health and beauty, travel, electronics and child related items. “The Nielson report is very encouraging because it shows the African American population is a tremendous financial asset to this country’s economic recovery. “says Calvin Harris, Jr., President & CEO of the National Association of Black Accountants
- Houston is the nation’s 4th largest city.
- Houston is home to 30.25% of Texas’ African-American population.
- African-Americans account for 25.3% of Houston’s population and 19% of the DMA.
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